Sylvestre was born a marketing research firm in 1972. Raised out of Montreal, our pursuit of consumer knowledge and passion for cultural insights have always pushed us and our clients forward.

Cultivating our curiosity out of respect for our heritage for the past 45 years, we have grown into an award-winning qualitative marketing research agency with
global reach.

Our Approach

True comprehension is the ability to share knowledge simply.

Gain a deep understanding of the research need through collaboration and client partnership.
Create multiple touchpoints to customize each research opportunity to build human-scale connections.
 
Apply creativity, critical thinking and cultural insights to truly comprehend and turn the research learning into meaningful understanding.

Ways to Engage

Culture and context are at the heart of each and every one of our methodologies.

Collaborative
Ideation

Ispiration
Boards

Corporate
Diagnostics

Semiotics

Segmentation
Profiling

Journey
Mapping

Brand
Building

Consumer
Journaling

Immersive
Ethnographies

Bulletin Board
Focus Groups

Live Focus
Groups

Concept
Refinement

The combinations and permutations are endless.

We tailor our approach to your specific objectives.

Results of Context-
ualization

Results of Contextualization

Debrief
Workshops

 

Immersive
Debriefs

Video
Reporting

Two Solitudes
Workshops

Consumer Narratives

The narrative is most meaningful when told
truthfully and without boundaries.

Sylvestre’s Roots

Sylvestre was founded with cultural insights in mind. In the early 70’s…

Engaging with Millenials

Understand why Pepsi is such a staple in Quebec and how the new Millenial generation…

Humour vs. Humor

What’s funny in one culture may not be so funny in another…

Moments of Fun

Create a strategy that addressed the need to understand if the two distinct…

Two Solitudes

It is no secret that Quebeckers are different from their Ontarian neighbours…

Millenial Women

At Sylvestre & Co., we take pride in our expertise as cultural interpreters…

Our Team of Truth Seekers

Our expertise is the sum of our individual experiences.

Isabelle Landreville, M.Sc.
Chief Insight Seeker & Strategist

Julie Sylvestre, CMRP
Chief Insight Seeker & Strategist

Kathleen Jackson
Insight Seeker & Strategist

Nathalie Piché
Project Manager

Yanick Archambault
Insight Seeker & Strategist

Jordan Brown
Resident Storyteller

Brendan Quinn
Insight Seeker & Strategist

Montreal

2090, de la Montagne Street, suite 200
Montreal, QC H3G 1Z7
Telephone: 514-284-0878
info@sylvestreco.com

Toronto

140, Yonge Street, suite 200
Toronto, ON M5C 1X6
Telephone: 416-860-5620
info@sylvestreco.com

© COPYRIGHT 2017 SYLVESTRE & CO