Connecting with Consumers by Understanding the Narrative Economy

Balancing AI and Human Empathy: The Future of Qualitative Research

Women in Research: Challenges, Successes, and the Path Forward

Being Client-First and Addressing Client Needs in Market Research in a Sustainable Way

Insightful Inspiration - Exploring Quebec Culture and Identity

Cultural Fluency: How Biculturalism Helps with Consumer Understanding

The Science of Trust: Insights from Social Neuroscientist Paul Zak

Building Trust and Authenticity in the Insights Industry