Sylvestre & Co. Celebrates a Decade of Leadership in Cultural Insights Under Isabelle Landreville

Jan. 13, 2025

For immediate release

Montreal-based qualitative research firm Sylvestre & Co. marks a significant milestone as President and Chief Insight Seeker Isabelle Landreville, M.Sc., celebrates her tenth year of ownership in 2025. Under her leadership, the company has strengthened its position as a leader in cultural insights and qualitative research across North America.

"When I became the owner in 2015, my vision was to build on our legacy while pushing the boundaries of what qualitative research could achieve," Landreville said. "Looking back, I'm proud of how we've evolved to meet changing client needs while staying true to our core mission of uncovering human truths."

Since taking the helm, Landreville has expanded the company's capabilities beyond traditional research methods. The firm now combines innovative approaches with deep cultural understanding, helping brands connect authentically with diverse audiences.

The company's growth reflects Landreville's commitment to meaningful research that drives business decisions. Her leadership has brought fresh perspectives to the industry, emphasizing the importance of understanding people as humans rather than just consumers. This approach has resonated with clients across industries, leading to long-term partnerships with leading brands.

Sylvestre & Co.'s evolution under Landreville's ownership includes launching the "Insightful Inspiration" podcast, which explores the intersection of cultural intelligence and brand strategy. The firm has also pioneered innovative research methodologies that blend traditional qualitative techniques with new technologies, ensuring deeper participant engagement and richer insights.

Looking ahead, Landreville envisions continued innovation in qualitative research.  

"The next decade will bring new challenges and opportunities in understanding human behaviour," she said. "We're excited to keep pushing boundaries while maintaining our commitment to authentic, empathy-driven research."

This milestone coincides with Landreville's recent recognition as one of the Top 50 Women Leaders of Montreal for 2024, highlighting her influence in shaping the future of market research and cultural insights.

About Sylvestre & Co.

Founded in 1972, Sylvestre & Co. specializes in qualitative research and cultural insights, helping brands understand and connect with their audiences through meaningful, empathy-driven research. Based in Montreal with offices in Toronto, the company serves clients across North America, combining cultural expertise with innovative research methodologies.

Contact Information:

Sylvestre & Co.

Montreal Office: (514) 284-0878

Toronto Office: (416) 860-5620

www.sylvestreco.com

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